Jean Kilbourns's video "Killing Me Softly" is basically about how women are portrayed through the media. The video address the fact that many of the women we see in advertisements aren't even themselves. Many times, advertisements create images of a girl simply by adding features that they deem desirable. Take Jessica Alba for an example. She happens to be one woman that I would say needs absolutely no change, but advertisers beg to differ. In many of her ads we see alterations. She's viewed as skinnier than she actually is in person. In many other cases, advertisers spend hours on Photoshop adding different people's features and making it look as if that's how one particular model looked. Not only do advertisers alter how women look, they also degrade them simply by portraying them as sexual objects. Many male cologne ads feature women that are almost completely nude for absolutely no reason what so ever. To me, its almost as if they are trying to sell the look rather then the actual product.
The thoughts and musings of a collection of communication scholars on the world of popular culture. Enjoy the popcomm! (extra salt and butter upon request).
Wednesday, April 4, 2012
You're just not good enough!
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Jaime Santiago
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Our society tries to reevaluate how we think about self image in ways that mask the fact we still care about looking perfect. Take the cover of a magazine that says "ways to stay healthy" instead of "ways to loose weight". You can turn to the article that claims it is teaching you how to be healthy, but really it is just giving you a diet plan or an exercise regimen to get a perfect butt. The society as a whole I believe is aware of the way whites and women are portrayed in the media, but overall I think we don't care. We have become lazy when it comes to making changes in our society, and we give in to the fact that skinny, sexy, and white in our society is still deemed as perfect.
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