The Simpsons Coca-Cola Commercial

When I see Coca-Cola commercials I can't help but feel warm and tingly inside. They make me think that the world is a beautiful place where everyone gets along and helps each other out. Coca-Cola even changes greedy ol' Mr.Burn's outlook on life. The commercial, which is titled "Hard Times,"starts off with Mr. Burns losing his entire fortune and the poor people of town taking his belongings. He walks to the park and sees everyone happy and enjoying each other's company. Abu sees Mr. Burns walking down the sidewalk, forlorn and depressed. He offers him a Coca-Cola and instantaneously he is accepted and happy. Coca-Cola gives viewers the ideology of Utopia. In the Coca-Cola world no one is ever the bad guy, not even the town miser. Marx would tell us not to overlook this commercial. Most people who watched this probably reacted the same way I initially did. Probably something along the lines of, "Awww. That's so sweet!" and then subconsciously choose the more expensive Coca-Cola product over the store-band coke. We are constantly being manipulated by the mass media from the ruling class. The ruling class knows life isn't even close to perfect for most citizens. They know that we like to forget "hard times" and they want us to stay oblivious to what's really going on. It's no surprise they chose The Simpsons for their commercial. Even though the show is a cartoon it still centers around a middle-class, white, suburban family. It's also not a coincidence that the rich guy was depicted as someone who experiences hard times just like the lower-class. In fact, the commercial follows his point of view and shows that underneath that mean exterior he's just like everyone else. The Coca-Cola Company constantly throw in their ideals and beliefs in their ads and viewers almost always accept it. Marx would be rolling around in his grave if he saw how blind and oblivious most of society has become.