Mcdonald's

We talked about the way TV shows are marketed abroad, and what in the show needs to be changed to appeal to a certain audience.  Shows and most other products are marketed specific ways so people who relate with them will be more likely to consume them.  In 2002 Mcdonald's released a new burger called the "McAfrika" in Norway which is one of the richest countries.  This was very controversial because the release of a burger in one the of richest countries called the "McAfrika" while there are millions of people in Africa starving to death.  The McAfrika burger and it's name was specifically created to be marketed to a specific group.  The idea behind the burger was to bring new tastes and spices to Norway, however they marketed this time in a very offensive way.  Not only was it marketed offensively, but this was the only region in which this burger was released.  The insensitive marketing was overlooked in the effort of making money.  Shows, food, and other products are marketed so companies can make as much money as possible, and in the process it is not uncommon for different groups to be offended.