Tuesday, January 31, 2012

Subliminal Messages

When considering the implicit message in music videos or other media forms, it is important to think about where these messages are coming from and who the audience is. These have been instances of subliminal and hidden messages in Disney movies. For example, the "sex" cloud in the Lion King or the satanic references in Beauty and the Beast. Even popular cartoon shows, such as Sponge Bob Square Pants, offer messages intended towards adults, yet they are viewed by younger children.


It is bizarre that the artists and the creators behind these classic films would include such obscene references. Most people do not even notice the references, so it is completely unnecessary and does not serve any purpose.


Most media forms have a message, idea or belief the masterminds behind the screen want the audience to see. It is important that we recognize what is being presented to us. As stated in Lull's work on hegemony, power is not attained by force, but rather through consent and coercion. We take what is presented to us as is and fail to ask questions.

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