Hegemony

The ideas that we hold are brought down to us from people with influence who also happen to have power. Celebrities, politicians, aristocrats, and people with causes such as civil rights leaders often present their ideas to the public and we adopt these ideas as our own, because we look up to these people. We are consequently influenced to follow their actions, ideas or lifestyle. This is the simple idea of being a role model. People ‘follow’ or ‘subscribe to people with influence on media websites such as Facebook or twitter because we “want to be like them and know what drives their inner thoughts”.  Mark Zuckerman has almost 11million subscribers on Facebook? Why? The guy was the youngest billionaire in history by designing a simple website that was already established like “Myspace”.  We want to know what his secret to success was, and how he continues to be successful. These are the people who influence our lives. They are the elite, the aristocrats, and the people with influence. They basically set the bar for the rest of us and we eat this up, because the public want to experience the same lifestyle as them. This is what we call Hegemony.