Product Placement

Product placement, commonly used today in most media entertainment, is advertising in which branded products are placed in television shows, music videos, and movies. For example, on each episode of American Idol the judges have Coke placed in from of them. Another example is when music artists promote their perfume or clothing line in their music videos. Cell phones, cameras, and other electronics are also featured in these media forms. Shows that target younger audiences tend to promote electronics. Product placement is literally everywhere: the cars the characters drive, the clothing and accessories they wear, the cell phones they use, even the brand of orange juice or coffee they drink. It is everywhere. 

Product placement is an example of turning culture into a commodity. Companies are continuously developing new ways to make money off what is aired to the public. They make our idolized characters promote the newest devices, hoping we will then go out and buy them. Entertainment is no longer solely for entertainment purposes. Our favorite shows and music is filled with messages about what is new and improved and worth buying. There is an underlying motive behind everything we are exposed to: money and profits. 

These messages are ruining our culture. Music is no longer just rhythm and beat. Movies are no longer just about the scenery and special effects. Everything included in these media forms is there for a reason. 

Although it makes sense for Coke, who sponsors American Idol, to promote their product on the show or for Britney Spears to promote her new fragrance in her music video that will be viewed by millions of fans, it is less sensible or reasonable to promote a new camera on a television show, especially if it is extremely obvious. If the characters are actually discussing the product and its features during the episode, the advertising has gone too far. Subtlety I will settle for. 

Leave the advertising to the commercials and billboards. Let us enjoy our music and film, without being bombarded with branded products and services.