Tuesday, January 24, 2012

Orange is the new pink

Am I the only one who remembers when music videos used to be an art form? For example, Michael Jackson's Thriller can now be found in the Library of Congress, as one of 25 films being preserved for their significance "culturally, historically, or aesthetically," according to David Itzhoff at the New York Times. MTV used to be all about the videos that artistically interpreted the content of the song and offered a visual companion in which consumers could indulge in beyond just listening to music. But now I feel as if it's nearly a lost art form. Why, might you ask? One word:

Money.

Intellectual force in the media has fallen by the wayside to make room for material force. Instead of being creative consumers, we are now material consumers with money that corporations want. For example,after viewing Britney Spears' video for Hold It Against Me, I noticed product placement for the following: Radiance Perfume by Britney Spears, Make Up Forever, PlentyofFish.com, and Sony. The ruling class, instead of offering creative diversity and artistically stimulating material, has caused mainstream music videos to be four minute-long commercials.

Just like the scene in Josie and the Pussycats movie where the music industry subliminally embedded "orange is the new pink" in a song, causing masses of teenagers with expendable income to blindly follow the new fashion "trend". Think for yourself.









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