I watched the final farewell by former Illinois
governor Rob Blagojevich. He began speaking around 5:02 p.m. from outside his
home, which worked for him from a political standpoint. I observed several strategic
actions taken during the broadcast. He chose to come down from his home steps
to address the people. This depicted vulnerable, a sense of humbleness and allowed him to
relate to the public. It was a completely different Rob then the one I saw
during the trail. But the former governor was not the only one who had an
agenda. News media outlets were utilized in order to heighten his message and attract
the attention of viewers. Essentially
the broadcast earned ratings and generated revenue for both parties involved.
Blagojevich chose prime time to deliver his final goodbye ensuring
his message could reach masses. Media conglomerate NBC choice to offer a live
streaming of the final goodbye online for viewers who couldn’t reach a television
set. Furthermore, NBC 5 (the network I chose to emphases on the most), chose to
use social media as another outlet. Continuously tweeting on Twitter and having
their anchors and reports upload posts. One anchor, Rob Elgas, not only helped
deliver the afternoon segment but also posted quotes that Rob would state
during Blagojevich speech. This caused conversation
and social media traffic under his posts, filling up a good majority of the
Facebook News Feeds.
Blagojevich chose the evening news, which benefited the delivery
of his message because this is typically when most viewers would be home from
work. By choosing a time when it was still daylight out, it allowed for supporter
to be able to come out to his home with children and help rally behind him. There
were a large amount of supports in front of his home, making it a political
event. It isn’t a fluke when looking at this politician that his message and
back drop were all meticulously constructed. This ties in well with scholar
Richard Dyer’s article on stereotyping. His article emphases on stereotyping and
the way it affects how the public views certain groups of people.
Agenda setting must be taken into account when watching any
media outlet. The way we see Blagojevich is only further supported and
constructed by media outlets. Through these media outlets we build impressions
and assemble ideas of who Blagojevich is and how we should feel about him. I attempted
to watch the news broadcast without any noise, and bias. After the broadcast I
then decided to investigate global news site BBC. Ironically and not much to my
surprise, they had no mention of Rob Blagojevich when typing his name in the search
field. After must investigation it was clear the last story they covered on the
former governor, was done in December 2011 when he was sentenced. It was evident
that his final farewell was astronomical enough to affect the world or even make
it into a mention of the site. My idea of Blagojevich has not changed since the
broadcast of his final farewell. In fact, I still feel very sorry for him. He
was not only a politician but a father. It is evident that if one does not hold
true to their own beliefs they may be manipulated by everything that surrounds them
through television, radio, Internet, Twitter, Facebook, Youtube, or the general
public-- others.
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