The thoughts and musings of a collection of communication scholars on the world of popular culture. Enjoy the popcomm! (extra salt and butter upon request).
Wednesday, March 14, 2012
The other
After reading and discussing Hook’s article, “Eating
the other” and Dyer’s article “Stereotyping”, I found a lot of reference to sex
in both articles. Hook’s article
discussed the younger generations and there fetishism with sex around Yale’s
campus. He claims that many different groups in this diverse community are
shopping for sexual customers just as Yale students are shopping for
courses. “To these young males and their
buddies, fucking was a way to confront the other, as well as a way to make
themselves the other to leave behind white innocence and enter the world of
“experience”. (354) Sexual encounters
from what it seems on today’s society is a ritual more so targeting races other
than their own. I bring up this topic of
sexuality because I see many ads such as the Grub Hub ads that offend involve
two fictional; characters having a conversation about food, but with also a
reference to sex. One ad was, a couple
talking about food where the male asks the female, “What are you in the mood
for? She responds “something spicy” as they lay under the covers of their
bed. Another ad I found was of one
person talking about getting a hotdog and the female thought to herself. “I
hope he brought condiments too”. (referencing
to condoms). The other article talked about the fetishism for
a person of another race. I have
discussed racial fetishes in one of my 400 level classes and how race and sex
is two large aspects that can be found in just about any sort of advertisement
and media text. We also discussed the
desire for otherness and the many motives that are in place to be part of that
“other” and have a sense of “otherness”.
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David O
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