The airwaves are littered with reality shows that deal with
all kinds of professions and hobbies. There’s a show for cupcake baking,
fishing, antique picking, tattoo artists, hair styling and everything in
between. And while a lot of these shows may attract connoisseurs of these
professions, a lot of them don’t. Not everyone who watches America’s Top Model
is themselves a model or photographer and not everyone who watches Orange
County Choppers rides motorcycles. This got me thinking about the uses and
gratifications model of communication that we brought up on Tuesday. People
watch these stories to relax and follow the narratives or sit back and be their
own judge of the competitors’ work. They follow the drama between characters or
marvel at the work characters do.
For me, I like Project Runway because it’s something I can
put on to escape everything else. I follow the relationships between designers
and see what clothes I would like to wear. I may never be a clothing designer
and don’t even desire to but I’ll still tune in to the show every week. If
these types of shows only attracted viewers who have a background in that field
they would probably fail to make ratings; there are only so many antique
pickers in the world! Lucky for reality shows, it’s pretty hit and miss as to
whether they become popular or not, but they have uses and gratifications on their side. Who knows what niche hobby will be the next
TV sensation!
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