Wednesday, February 22, 2012

The Vow

So, of course with Valentine's Day last week I had to go see The Vow. This is the stereotypical romantic comedy for the most part. Male and female fall in love. Female falls out of love, and the male tries to win her back the entire movie. (It wasn't quite this simple, but I don't want to give any details away.) America is obsessed with the story of "love." However, how would this play out in another country? Would other societies be just as intrigued as the Americans?

I don't think this storyline would work perfectly in other countries. The main female character does not have the best relationship with her parents, and in many cultures, family relationships are extremely important. Even so much so that the grandparents, parents and children all live under one roof. I think some individuals would be upset to see this break in the family.

With all this being said, not all media produced will evoke the same reaction or response for every culture. Media needs to fit that culture specifically based on their morals, religious views and economic status. In America, we would not like to see our "beloved" Apple products being marketed to just one specific type of person. The reason we like their products so much is because they market their goods to every type of person within the U.S. That's what makes them so successful. They found their market and played to their needs perfectly (or pretty close).

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