super bowl ad & marxism

In class we discussed how we can apply Marxist concepts to the media.  The article mentions that advertisement is used for a way to maintain consumerism and by doing so this will also maintain the class system.  After all who makes the commercial?  Definitely not the lower class.  According to the article, commercials create obsession which lowers the sense of community and strengthens alienation.  I thought that this couldn’t be true for every commercial, especially not the Chrysler super bowl commercial titled, It’s Halftime in America,http://www.superbowl-commercials.org/14261.html.  The commercial uses Clint Eastwood as the narrator and he gives an inspiring speech about America rising up again, Americans coming together and fighting back and really milking the whole Detroit struggle.  I had to watch this several times because I couldn’t see how this would alienate people. But if you apply the Marxist concept you begin to see how the commercial uses an American icon, Clint Eastwood, to create nostalgia and an obsession to by cars manufactured in Detroit because that's what real Americans do.  But when you think of what the upper class is driving  they don’t drive a  lot of Chryslers or Jeeps.  So even though this commercial at first glance seems inspiring, it is only reinforcing the ideas of the higher class and creating an obsession with consumption, which only helps in maintaining the current class system,if you analyze the ad with a Marxist concept.