more then a racial issue

After watching the various media texts about the George Zimmerman  case and  reading Negara’s article about food fetishes in TV, Beltran’s article on the “Latin Wave” and Jalal’s article about the Crosby show.  I thought about how to interrelate these three articles with one media text.  I found a controveral KFC TV advertisement where a helpless Austrian man is trapped at a Jamaican / African American music festival  and he feels very unconformable and out of place. He looks into the camera and says “ever stuck in a awkward situation?” he then pulls out a large bucket of fried chicken and seems to feel better now that everyone else is eating.  I found this very stereotypical and it made me think what the advertising industry has really come to.  This relates to our societies fetish with food and speaking of Australians, on page 69 for instance on Negra’s article portrays the Outback steakhouse which is unhealthy is given a distorted and different image to the public via TV ads.  Making the restaurant look less as a Steakhouse and more of a ranch or vacation spot. Food is also seen at the dinner table of course and many scenes in the Cosby show are in the kitchen for just one reason, American fetishes for food.  Of course race and stereotypes and food can go hand in hand but why is it a bad combination to be put in the media?  On page 3 Halley argues the positive attitude of the Cosby family can distort reality and reinforce the myth that anyone can archive the American dream and have a big home and racial barriers no longer exists.  http://www.youtube.com/watch?v=FftZt-Dw_hQ&feature=related