Celebrity Apprentice

On this week’s episode of The Celebrity Apprentice, there was a direct reference to stereotypes in two ways. The task for the week was to create two window displays for Ivanka Trumps new clothing and jewelry line. The line is for women so I expected the women’s team to do a little better than then men, since they would be styling the models and creating a display, (which is a stereotype on its own). One thing that stood out was when they were deciding on who would dress the models they picked Clay Aiken, who is gay and they made it obvious that’s why they picked him. In the boardroom they asked one of the celebrities, Adam Corolla, why they choose George Takei as the group leader and he responded with that they choose him because he was gay and they assumed he would have good taste and be able judge properly on women’s apparel. This relates to the Dyer article because he describes the typical gay stereotypes that are in movies or on television, and this example on the Apprentice does just that. The men thought that their gay teammates would excel at this more “feminine” challenge because of their sexual orientation and them possibly being more feminine than the straight teammates; but in the end it was the women’s team that won.